Digital Skills & The Gig Economy Employability Programme



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    Elizabeth Nellson

    The primary task of Internet marketing is to target a specific target audience, or targeting. The so-called targeted traffic is aimed at likely customers, key performance indicators. To do this, advertising materials and links to the resource are placed on those sites that are able to provide the most complete coverage of the target audience for each specific type of goods or services. Audience research identifies groups that are similar in terms of queries, each of which uses a specific advertising tool.

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